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Branding Articles

1: Online Branding - the Basics
The term "brand" has been around for many years and can be used to refer to a company name, a product name, an advertising campaign or a logo. Branding is used to create an emotional attachment to a

2: Importance of Branding: What's in a Name?
This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.

3: Subject Line now matters in Targeted Email Marketing
Email marketing is a boon for online and offline businesses nowadays. You can effectively market your products through Email marketing. Nevertheless, there are certain major things that have to be kept in mind for successful email marketing.

4: Do brands matter to customers?
This article highlights the importance of branding and some key things that management should consider while building a brand, whether it’s a new or a developed one.

5: Key aspects to consider while designing a business logo
This article shows the importance of a business logo and why you should always pay attention to the logo design.

6: What image does a good brand name have on customers?
This article explains the effect of branding on the image of a business in the mind of a customer.

7: How does branding help in retaining and getting repeat customers
This article explains how branding can help a business in retaining customers and getting repeat business.

8: Developing a Start-Up Marketing Plan for a Book Producer
Developing a Start-Up Marketing Plan for a Book Producer By William Dupree I was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal o

9: Developing a plan to sell books online
A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in ch

10: Creating an Integrated Marketing System
I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system. They felt that they did not present a consistent face to their cus


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